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IT&CMA 2013 Bangkok Was The Best Show Yet During it's 21Years.

Motaz Othman..

Bangkok – IT&CMA 2013..

To measure the success of any M.I.C.E event, you have to calculate the business appointments that took place, this year, IT&CMA 2013 generated over 14,000 business meetings between sellers and buyers, reaching an impressive ratio of 1.6 Buyers to 1 Exhibiting Company.

IT&CMA 2013, invited 60% new buyers from different parts of the world, Asia buyers makes over 60%, with around 30% European Buyers.

Exhibitors mainly from Asia pacific with big pavilions, Jordan has participated for the first time, Ms. Rasha from Jordan Tourism Board confirmed to me that the event is very well organized, she received many buyers, even much more than the scheduled one\\\'s, Egypt also had a stand and introduced its MICE facilities to visitors.

Took place in Bangkok, at Central World in Bangkok between 1st-3rd of October 2013, IT&CMA 2013, and since started 21 years ago, became the major event for MICE Business in Asia and One of Three most important MICE events in the world.

The Meetings industry became very important for all countries around the world due to the high income that meetings and Conventions bring and generate to a country, for example, Thailand welcomed around One million MICE visitors, the income was around Three Billion Dollars, other Asian countries are also receiving excellent number of MICE visitors and that is the reason why countries are considering their MICE business as a major income to assist and support the country to have more visitors.

Over 10 Media briefing took place during the two days of IT&CMA 2013.

New Zealand briefing was presented by Ms. Mischa, she confirmed that a three years Brand and new marketing plan started 1st of July to draw the interest to New Zealand as a MICE destination and to compete with other countries in the region. Marketing will be focused on China, USA and Australia also United Kingdom, Germany, Japan, India, Indonesia and South America to encourage MICE and Leisure visitors to visit New Zealand. The new marketing will focus on higher value visitors. The government has supported the Travel and Tourism sector in New Zealand with additional 40% of last year budget. New Zealand will organize a Meetings event during June 2014 to introduce its MICE and leisure facilities to visitors.

Thailand confirmed that 110% of their plan for 2013 has been achieved, a new Branding - Thailand Connect – showing how MICE visitors can be connected with Thailand MICE and Incentives facilities. Thailand presentation was made by Ms. Supawan Teerarat.

An interesting project which is the speed Train between China and Singapore was mentioned during the briefing that will cross Thailand and will connect Thailand with Asian countries by land.

Ms. Vilaiwan, senior advisor of Airports of Thailand (AOT) updated us with latest information about (AOT) which runs 6 Airports in Thailand, including Suvarnabhmi Airport, one of the best Airports in Asia.

Dusit International, sky100 Hong Kong Observation Deck, 3rd Planet, Fukuoka Convention & Visitors Bureau, Taiwan Convention, and Kenes Group presents their latest information and news.

As usual, Pre-show Bangkok City Tours and Post Tours was offered to delegates. The opening ceremony & welcome reception hosted by Thailand Convention & Exhibition Bureau took place at Plaza Anthenee Bangkok. A wonderful night at Sukosol Hotel with very tasty sea food was offered to delegates, songs and entertainment after dinner added nice atmosphere to the night.

The 12th Sticky Awards Lunch took place where awards given to people who deserve, one of the awards was for the best green article.

The TTG Travel Awards took place at Central World, a wonderful show and tasty food was offered during the dinner.

IT&CMA 2013, is a must attended event for MICE professionals and year by year, the event became bigger and attracts more very important buyers as well as exhibitors.

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