Bandar Seri Begawan, His Royal Highness Prince Haji Al-
Muhtadee Billah ibni His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah,
The Crown Prince and Senior Minister at The Prime Minister’s Office this evening
officiated the opening of the ASEAN Tourism Forum 2020 at the Indera Samudra Grand
Hall, The Empire Brunei, Jerudong.
Upon arrival, His Royal Highness was greeted by Yang Berhormat Dato Seri Setia
Awang Haji Ali bin Apong, Minister of Primary Resources and Tourism, Brunei
Darussalam as Chairman of the ATF 2020.
His Royal Highness was also greeted by all the ASEAN Tourism Ministers before
consented for a group photo with ASEAN Tourism Ministers attending the Forum. His
Royal Highness then proceeded to view a mini showcase by Ministry of Transport and
Infocommunications, and Huawei Technologies (Brunei) Sdn. Bhd.
At the exhibit, His Royal Highness was demonstrated on the use of Virtual Reality
Technology in travel and was briefed on Digital Technologies for Smart Tourism by the
Permanent Secretary, Ministry of Transport and Infocommunications; and on 5G
Technology in Smart Travel by the CEO of Huawei Technologies (Brunei) Sdn. Bhd.
At the opening ceremony, His Royal Highness consented to officiate the ASEAN
Tourism Forum 2020 and launched the new ASEAN Tourism website. His Royal Highness
then consented to receive a pesambah presented by the Minister of Primary Resources
The new ASEAN Tourism website would serve as a one-stop platform for
integrated information for the public on ASEAN tourism products and activities. It hopes
to drive more interest to the Southeast Asian region as a preferred destination to
experience the culture and authentic life of the ASEAN people thereby, strengthening
people-to-people connectivity and deepening cross-culture understanding.
Prior to the launching, Yang Berhormat Dato Seri Setia Awang Haji Ali bin Apong,
Minister of Primary Resources and Tourism in his sembah alu-aluan thanked His Royal
Highness for gracing this evening’s event and to officiate the Opening Ceremony of the
ASEAN Tourism Forum 2020.
Yang Berhormat Dato then highlighted that the ASEAN tourism industry has seen
significant growth in the last decade and continues to be an important contributor to
socio-economic development in ASEAN. This year’s ATF theme “ASEAN – Together
Towards a Next Generation of Travel” is relevant for what the world is facing today,
as it reflects the way in which the tourism industry is rapidly progressing. In this regard,
ASEAN Tourism greatly recognizes that innovation and technology brings benefits to the
tourism industry, and shapes the way in which governments, key stakeholders and
communities embrace the current trend of digital transformation.
The opening event of the ATF 2020 included a variety of cultural performances.
Before leaving the event, His Royal Highness bid farewell to the ASEAN Tourism
The 23rd ASEAN Tourism Ministers Meeting and Related Meetings will commence
tomorrow, 15th January until 16th January 2020 at The Empire Brunei, Jerudong.