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Brunei December Festival seeks to attract 100,000 visitors



Over 60 events have been lined up to inject life into tourism sector

The Brunei December Festival 2019 hopes to attract more than 100,000 visitors to its month-long roster of activities and encourage Bruneians to spend the year-end holidays in the country.

His Majesty Sultan Haji Hassanal Bolkiah Sunday launched the third installment of the festival at Taman Sultan Omar ‘Ali Saifuddien in Bandar Seri Begawan.

The Brunei December Festival features 68 events, such as the Second Brunei Off-Road Challenge 2019, Brunei Bird RaceBrunei Film Blitz, and The Tiny Lit Fest.

The launch ceremony saw a showcase of the largest domino set in Brunei with 60,000 domino pieces organised by Universiti Teknologi Brunei and Reading and Literacy Association (RELa). The Brunei Darussalam Kites Association also set-up a display of 215 kites.

Cyclists enjoy car-free roads during the launch of the Brunei December Festival 2019. Photo: Infofoto

The first Brunei December Festival in 2017 attracted more than 98,000 domestic and foreign visitors, with the number rising to 173,561 in 2018.

Acting Director of Tourism Development Salinah Hj Salleh said they hope to top 2018’s visitor figures by improving the roster of events each year.

“A lot of the activities have received registrations and some event organisers have informed us that they had to cut off the registration because they can’t cope with the numbers.”

A child participates in one of the art activities at the launch of the Brunei December Festival 2019. Photo: Ain Bandial/The Scoop

Salinah said the tourism department is upbeat that it can achieve its target of 300,000 tourist arrivals for 2019.

Brunei registered a record high of 278,138 tourist arrivals by air last year, a 7.4 percent increase from 2017.

Increased flight connectivity and frequency have boosted tourism, Salinah said, especially with Royal Brunei Airlines’growing footprint in China.

China is the largest source of visitors for Brunei, accounting for 23.6 percent of tourist arrivals in 2018, followed by Malaysia (21.4 percent) and Indonesia (9.9 percent).

Salinah said travel agents are confident in increasing visitor numbers from Beijing after Royal Brunei Airlines launched its service to the Chinese capital on October 30.

She added that the the growth of the tourism sector has also created demand for Chinese-speaking tour guides, but the challenge is finding more tour guides who can speak and read Mandarin.

The full line-up of Brunei Decemer 2019 activities is available on the Brunei Tourism website.


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