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Ecotourism, Wellness, Adventure and Agritourism at ATM 2020



Arabian Travel Market 2020 (ATM), which takes place at Dubai World Trade Centre from Sunday 19 – Wednesday 22 April 2020, will focus on Ecotourism, Wellness, Adventure and Agritourism (EWAA).

Ecotourism, Wellness, Adventure and Agritourism (EWAA) is another notable emerging trend, particularly among environmentally conscious consumers. According to the research b yColliers International, ATM’s official research partner, 70% of global travellers are now more likely to book accommodation that is eco-friendly, with 52% prepared to alter their behavior on holiday to become more sustainable.

Today’s travellers are more attuned to the environmental impact of tourism and are looking for destinations that provide sustainable accommodation and experiences such as glamping, a form of camping that combines the traditional components with more luxurious facilities and amenities.

“Glamping has become increasingly popular in the Middle East over recent years, mainly as a result of the region’s varied landscapes, with various glamping sites opening throughout the UAE, Oman and Jordan including Hatta Sedr Lodges, Hatta; Bedouin Oasis Camp, Ras Al Khaimah; Desert Nights Camp, Oman and Wadi Rum Night Luxury Camp, Jordan.”

Other major predictions include an increase in the number of solo and female travellers. Global searches for solo travel witnessed an increase of 17.4% in 2018 compared to 2017 as the idea of travelling alone has become more socially acceptable leading to hotel and tour operators removing single supplement fees to accommodate this growing market.

The Colliers data indicates that 58% of millennials are more likely to travel alone compared with 47% of baby boomers, and interestingly, 74% of lone travellers are in fact females with social media, particularly Instagram and Pinterest the main sources for travel inspiration for these unaccompanied trips.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market said: “Women control approximately 40% of global wealth, a factor that has greatly contributed to more woman opting to take solo trips in recent years. Seeking time for themselves, solo female travellers tend to select their location based on adventure, culture, relaxation and gastronomy as well as visiting destinations as part of voluntary programmes or to learn new skills.”

These dynamic trends shaping the Middle East’s hospitality industry will be explored in greater detail during ATM 2020, with a host of seminar sessions discussing the impact these emerging trends will have on tourism growth in the region.

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries. With over 100 exhibitors making their debut, ATM 2019 showcased the largest ever exhibition from Asia. Looking ahead, ATM will adopt Events for Tourism Growth as the official show theme for the 2020 edition of the show.


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