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IT&CMA and CTW 2019 Official Press Conference Speech by: Mr. Chiruit Isarangkun Na Ayuthaya (TCEB President)



Mr Darren Ng, Managing Director of TTG Asia Media

Mr Nond Kalinta, Vice President, Sales Department, Thai Airways
International,

Distinguished guests,

Members of the media,

Ladies and gentlemen,

Welcome to IT&CMA and CTW Asia-Pacific 2019.

First, I would like to express my appreciation to TTG Asia Media for
having been locating this event in Thailand for over a decade. I can
say we have been a long-time partner, working creatively together to
promote Thailand.

I also thank Thai Airways International for being a steadfast partner in
driving growth for our MICE industry.

Despite having hosted this double-bill event for over a decade, TCEB
welcomes every edition with relish, because we see this as a golden
opportunity to show the world how Thailand can continue to offer
fresh, exciting ideas for MICE. Every year, we want to introduce
something creative and authentic – a new venue, a new culinary treat,
a new activity, or a new destination.

We are well aware of the shifting demands and requirements of the
business world, including the media. When they invest time for
business travel, like coming to this trade show, they are always
looking for something that will redefine their experiences, generate
higher return on investment and better return on time.

With that in mind, this year we are able to attract for the first time all
5 MICE cities of Thailand – Bangkok, Chiang Mai, Phuket, Pattaya
and Khon Kaen – to set up their own booths to showcase their MICE
products and services. Please take your time to visit each of them to
find out more how they can fulfil or go beyond your MICE
expectations.

On top of that, we aim to help the buyers maximize our wide choices
of destinations by offering two new support campaigns. One is Meet
Now – Beyond Bangkok and Pattaya to provide support for meeting
and incentive groups holding their events in cities outside Bangkok
and Pattaya.

The other is Meet Now – The Big Sisters: Bangkok or Pattaya to
provide support for meeting and incentive groups holding events in
either Bangkok or Pattaya. Our campaigns are in line with the
government policy to promote alternative cities as a destination
among travellers. Please stop by Thailand National Pavilion B1 where
TCEB staff is ready to tell you more about the campaigns.

We have not only campaign products but also services based on
innovation and new technology for the industry. At Thailand National
Pavilion we are launching “Showcase Area” to feature, for example,
photographic-planner application for business travel called SNEAK,
F&B venue finder application called POTIONEER. Visitors will
also get to meet Thai start-ups to explore new ideas in digitalisation
that can be instrumental for MICE industry. TCEB aspires to be a
thought leader and through this showcase, we hope to foster new
relationships that will advance the industry.

At the pavilion TCEB has also gathered 69 exhibitors representing
suppliers from a variety of sectors and destinations at Thailand
National Pavilion, giving buyers a great opportunity to meet key
contacts and discover the latest products.

Our initiative to highlight new products includes an unconventional
venue for our opening ceremony — the Bangkok Art and Culture
Centre, or BACC. It is a contemporary art and design venue, locating
right in the city centre and just across the street from TCEB office. I
will let you experience this special venue by yourselves tonight.

For the pre-tour this year, we took the participants on a sensory
journey from a coffee experience workshop to a sunset cocktail at
Mahanakorn Skywalk. The Skywalk is the newest – and highest –
observation deck in Bangkok.

The post tour, we will take participants to two lesser known
destinations but full of potential for MICE. The first is the World
Heritage Site of Ayutthaya, the old capital of the Kingdom of Siam,
located 80 kilometres north of Bangkok. The other is Phang Nga, the
neighbour of Phuket. Phang Nga is best known for its emerald green
waters, dramatic limestone outcrops and unique southern culture.
TCEB will continue the initiative and introduce innovation for the
industry to redefine the experiences of business travellers and make
our partnership with stakeholders including TTG and Thai Airways a
worthwhile investment on a sustainable basis. In this connection I
would like to thank TTG for introducing “Corporate Exchange,
Exclusively Thailand”, an exercise to connect Thai exhibitors with
corporate travel managers. This special arrangement with TTG will
help buyers find MICE solutions in a most efficient manner, and help
them achieve stronger returns on investment and on time.

I hope you will find many interesting subjects to report on at
IT&CMA and CTW Asia-Pacific 2019.

Thank you for joining us at our press conference today.


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