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Stellar line up of industry giants will headline ITB Asia 2019 keynote sessions

Stellar line up of industry giants will headline ITB Asia 2019 keynote sessions
• Keynote sessions to explore practical applications for businesses to keep pace with
technological developments in the travel industry
• Keynote session on Day Three will also highlight evolving opportunities presented
by the new Chinese traveller

Singapore,  ITB Asia, ‘Asia’s Leading Travel Trade Show’ is set to
deliver a series of keynote presentations over the event’s 16-18 October dates, in line with
2019’s conference theme, ‘Bold Thoughts, Bold Moves.’ The keynote sessions will focus on
sharing innovative ideas, where attendees can expect to gain knowledge on practical
applications to keep pace with industry changes. Recognising the revolutionary impact of
technology on the travel industry, speakers from leading online travel agencies (OTA),
travel-related partners and technology companies will share their perspectives on how
businesses can innovate and leverage on technology as they tackle the challenges of this
era. Prominent keynoters include senior representatives from the likes of Bedbank,
Hotelbeds Group,, Expedia, IBM, KAYAK, OYO Hotels & Homes,
TripAdvisor, Tujia and more.

“By bringing together leading industry experts in the keynote sessions, ITB Asia will get to
the heart of today’s complex travel issues. We will discuss major game-changing issues
within the industry and strategies on innovating business models in order to remain
competitive. As the industry continues to evolve, attendees want to gain more than just
insights of what leading businesses do to remain at the top. Through our sessions, they will
be equipped with actionable steps on how to drive their business forward,” said Katrina
Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.
ITB Asia 2019 to open with keynote session on managing industry’s biggest pain

The first keynote session on 16 October brings together experts from Bedbank,
Hotelbeds Group, and IBM. They represent three of the biggest pillars in
the travel industry – accommodation, distribution and technology. Addressing the industry’s
common challenges, topics will include how businesses can ready themselves for the next
wave of growth; rethinking and reinventing distribution strategies; and how the travel
industry can capitalise on the digital revolution to succeed.

“Technology plays a critical role at every phase of a personalised traveller journey, helping
to deliver a seamless, connected trip by enabling localisation and consumer insights," said
Angel Llull Mancas, Vice President and Managing Director for Asia-Pacific for
"Constant innovation in how we optimise the customer experience will be key to continued
growth and expansion in the highly competitive and diverse Asian Market."
Day Two’s keynote panel to discuss actions to adapt to evolving industry

ITB Asia 2019’s keynote panel on 17 October, ‘The Future of Travel Distribution,’ will identify
business solutions for challenges faced by the sector during a time of uncertainty. The
discussion will be led by senior executives from Agoda, Expedia Group, Hotelbeds,
KAYAK, and TripAdvisor. They will answer the big “where to next?” question, as they
explore the rapidly changing travel industry, new technological advancements, and
implement diverse distribution strategies to improve the consumer experience.

“People make up to 50 searches before deciding on a flight, and shopping around for value
is the norm for many global leisure and business travellers. Making it simpler to compare
fares, understand inclusions, recognise value adds while also delivering unique ways to save
remains core to our technology development. As an industry we’re working towards a more
personalised experience for travellers, and a more integrated and seamless supply-
distribution relationship ahead,” said Demi Kavaratzis, Partner Marketing Director,
Commercial Strategy and Services, Expedia Group.

Maximising opportunities from the new Chinese traveller

In addition to the discussions of the travel industry’s three pillars, ITB Asia 2019 will also
feature a keynote panel on 18 October focused on the new Chinese traveller, of which their
overseas consumption is predicted to grow as large as $120 billion as preferences evolve.
Titled, ‘The New Chinese Travellers,’ industry leaders will examine the growing significance
of this market. Amongst notable industry experts are, OYO Hotels &
Homes, Thomas Cook China and Tujia, who will analyse the preference shift in the
range of destinations, products and brands of interest, as well as maximising opportunities
from this market.

Themed sessions as part of ITB Asia’s full conference programme
Aside from the keynote sessions, ITB Asia 2019’s conference will also deliver a series of
themed sessions, including Corporate Travel, Destination Marketing, Muslim Travel and
Travel Technology. Attendees will have the opportunity to experience over 200 sessions led
by more than 260 speakers. Alongside this event, ITB Asia 2019 will share the Sands Expo
and Convention Centre at the Marina Bay Sands with its inaugural co-event, MICE Show
Asia. At MICE Show Asia, attendees will get to hear about forecasts for the global meeting and events industries in 2020, and how the industry is transforming.

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