The Portuguese government has announced the launch of a new incentive programme to promote the support for inland MICE events across the country, including the mainland and autonomous regions of the Azores and Madeira.
The programme, in line with the country’s Tourism Strategy 2027 for sustainable tourism, was approved by Ana Mendes Godinho, secretariat of state for Tourism Portugal.
The programme, which will be managed by Turismo de Portugal, is a financial incentive focused on attracting more corporate and association events to less densely populated regions in the country, and the autonomous regions of the Azores and Madeira. It is also aimed at creating original experiences in Portugal that can inspire people, grow business and motivate teams.
The programme will offer financial support for events that fulfil criteria related to the area, size (bed nights) and type of expenditure.