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Penang, Malaysia – Penang Convention & Exhibition Bureau (PCEB) is proud to share 
that Penang has been selected as the host city for inaugural ICCA (International Congress 
and Convention Association) Asia Pacific Chapter Summit 2019, to be held from 5 – 6 
The ICCA Asia Pacific Chapter Summit will be organised by the ICCA Asia Pacific Chapter 
and co-hosted by PCEB and Anderes Fourdy, a Malaysia-based PCO. It will be held at the 
Setia SPICE Convention Centre in conjunction with Malaysia’s largest Business Events 
conference, BE @ Penang, co-organised by PCEB and Anderes Fourdy.
Initiated by the ICCA Asia Pacific members, this event aims to be “a Summit of the AP 
members, by the members, for the members. It will bring members together, not only for 
knowledge and networking, but also to discover the latent possibilities for partnership and 
business opportunities among themselves and within the region.”
“We are delighted to congratulate Penang as host of the first-ever ICCA Asia Pacific 
Chapter Summit and the bid team for having prevailed in the face of stiff competition from 
a strong field of bidders,” said ICCA Asia Pacific Chapter Chair, Jason Yeh in the official 
“The hosting of the Summit will provide a platform to foster wide-ranging efforts in terms of 
member-to-member partnership for the advancement of ICCA Asia-Pacific meetings 
community. We hope every ICCA member in the region will come together and join us for 
this two-day community-driven Summit,” said Jason.
“The combination of the ICCA Asia Pacific Summit being held in Penang together with 
BE @ Penang is a great correlation to further educate and encourage the strong bond 
within the Business Events industry. This successful initiative was supported by all ICCA 
Malaysia members who shared our vision: To create an important benchmark for the 
summit to achieve its objectives,” said Ashwin Gunasekeran, CEO of PCEB.
He added, “We are confident that Penang will create a lasting impression with its authentic 
multi-experience liveliness-in-a-city and remarkable hospitality factors. We look forward to 
welcoming the delegates in December, and we are certain that they will have a 
constructive, fun, engaging and an ‘Experiences Unfiltered’ time in Penang!” 
“We are very thankful that ICCA Malaysia members’ support has been overwhelming. It is 
our mission now to showcase what Penang has to offer for the inaugural Summit,” said Fu 
Kei Cheong, CMP, Founder of Anderes Fourdy.
BE @ Penang 2019 will be the fourth edition of the conference which has showcased 
eminent speakers from the industry such as Nina Freysen-Pretorius, Roy Sheppard, Jason 
Yeh, Martin Lewis, Noor Ahmad Hamid, Marcel A.M. Vissers, and many more.
The bid by Penang was supported by the members of ICCA in Malaysia, and key industry 
partners of PCEB. Further information on the ICCA Asia Pacific Chapter Summit 2019 will 
be announced at IMEX Frankfurt this May.
For more information, kindly contact:
Yasmin Bathamanathan
Manager, Marketing & Communications
Tel: +604 261 6161


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