MICE Middle East Websites

Vietnam Airlines and leading technology provider, Sabre, announce intention to significantly expand their existing strategic relationship

Vietnam Airlines, the fastest growing carrier in Southeast Asia andSabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, were joined by President of the United States of America Donald Trump, and President of the Socialist Republic of Vietnam, General Secretary of the Communist Party of Vietnam Nguyen Phu Trong, at the Presidential Palace in Hanoi, for the signing of a memorandum of understanding (MOU) between Sabre and Vietnam Airlines and its subsidiary.

 

The MOU describes Vietnam Airlines’ intention to significantly expand their existing strategic relationship with Sabre, with a potential value of over US$300 million. The scope of the signed MOU includes innovative technology from the Sabre AirVision and AirCenter portfolio, that will complement SabreSonic, Vietnam Airlines’ existing Passenger Service System (PSS), which was recently renewed. Together, Sabre’s solutions will help contribute to the carrier’s profitability and digital abilities once implemented, supporting their objective to become a digital airline by 2020.

 

Leveraging Sabre’s leading Commercial Platform, the MOU contemplates that Sabre’s innovative Sabre In-Flight solution would be the first to be adopted by the airline following today’s announcement. The solution, which has driven cost savings of up to 10 percent of the total catering budget, would also enhance the airlines’ operational efficiency. Additionally, the MOU contemplates a new, long-term domestic content distribution agreement for Vietnam Airlines through the Sabre Global Distribution System (GDS).

 

A growing domestic subsidiary of the Vietnam Airlines group would also onboard the SabreSonic PSS under the MOU in an effort to enhance the synergy within the Group. The deal contemplated by the MOU, which is expected in the coming months, would provide a single integrated passenger technology platform across both airlines.

 

“Vietnam Airlines is pleased to build on the existing agreement with Sabre our trusted, long-term technology provider, to include advanced solutions that will propel our business into the future.  Our Digital Transformation program is essential to our continued success and onboarding these solutions from Sabre directly support our efforts to achieve the Skytrax 5-star status,” said Duong Tri Thanh, president and CEO, Vietnam Airlines. “We are well-prepared for the Industry 4.0 revolution and soon to embark on the ultimate digital journey, providing seamless customer experience and improved operational efficiency,” he added.

 

“This announcement reaffirms our role as a strategic technology provider to one of the region’s leading carriers, Vietnam Airlines. Over the last year, our alliance has evolved both on the content distribution and airline solutions front, and we look forward to working with the carrier to provide a holistic approach to retailing, distribution and fulfillment,” said Dave Shirk, president, Travel Solutions. “Today’s announcement demonstrates Sabre’s forward-looking approach, and our ongoing commitment to Asia’s continued growth and success,” he added.

 

This announcement comes within one year of Sabre and Vietnam Airlines announcing an extended agreement for SabreSonic, Sabre’s Passenger Service System valued at over 400 million US dollars, and the renewal of a long-term content distribution agreement through the Sabre Global Distribution System. The MOU expands the relationship between both industry leaders, and further strengthens the results-driven alliance that has developed between the two corporations for more than 20 years.

Back to Home Page

Conventions boom: TCEB highlights Thailand in bid to attract more international conferences more
Radisson, the upscale brand that delivers delightful and balanced experiences, continues to expand its footprint in Indonesia with the opening of Radisson Medan, a stylish upscale hotel with world-class meeting facilities.more
Risk Mitigation and Crisis Recovery Management will be the theme of the upcoming ‘PATA Human Capacity Building Programme’ in Sabah, Malaysia. Hosted by the Sabah Tourism Board (STB), the two-day intensive workshop will be held on more
Vietnam Airlines, the fastest growing carrier in Southeast Asia and Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, were joined by President of the United States of America Donald Tmore
Phuket Marriott Resort and Spa, Nai Yang Beach was established as one of the island’s most desirable beachfront destinations and an award-winning wedding venue.more
An enabler to reinforce Thailand's MICE competitiveness on the global market more
Committed to strengthening and enhancing the 13th edition of China’s Only Doublebill Event in MICE and Corporate Travel to its delegates, IT&CM China and CTW China 2019 features a re-designed programme that centers on initiativemore
Best Western Hotels & Resorts has celebrated the signing of a brand new hotel in Bangkok, which is set to introduce guests to another exciting part of Thailand’s dynamic capital city.more
An increase of 22% on property investors in the Philippines from the Middle East was seen from 2017 to 2018more
SOPEXA’s latest event to capitalise on Dubai’s growing food scene will see the biggest cheese event of its kind take place 22 – 23 February more
IT&CM China
Advertise with us
Honeymoon Middle East Media
TCEB promotes 25 MICE routes
ICONSIAM The Icon Ot Eternal Prosperity
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
BITM Beijing
CITE Chengdu
Gorgeous Montenegro: the best of the coast
AK International - Pakistan
IMFT 2018 - Thailand - Pictures
خدمات أوربان بيوتي تايلند
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
The Westin Grande Sukhumvit, BANGKOK
Maximus BD Tours & Travels DMC Bangladesh

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email