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Accor's new lifestyle loyalty program becomes Principal Partner and jersey sponsor of PSG Football Club



Following the recent announcement (attached) that Accor has kicked off the disruptive shift of its loyalty program into a fully integrated global platform, ALL, Accor has now also announced the signing of a global multi-year partnership agreement with Paris Saint-Germain football club.

 

ALL will offer a loyalty experience integrating rewards, services, and experiences across Accor’s entire ecosystem, including 4,800 hotels worldwide and an extraordinary global brand portfolio including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis.

 

Through this tie-up, both brands will be able to offer sports fans throughout the world innovative initiatives to drive engagement. Paris Saint-Germain’s booming popularity, unique lifestyle approach and world-acclaimed know-how to inspire supporters and partners alike, combines well with Accor’s new loyalty program which aims to offer “once in a lifetime” experiences for current and future members of ALL.


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