MICE Middle East Websites

Establishing strategic guidelines to develop Chiang Mai into a complete MICE City

Thailand Convention and Exhibition Bureau (TCEB), a public organisation, continues to drive its MICE City strategy to raise awareness for Chiang Mai’s events.


Establishing strategic guidelines to develop Chiang Mai into a complete MICE City in the northern region, TCEB collaborates with local communities and stakeholders to promote post-event tours and travel experiences for corporate travellers.


In Chiang Mai, post-event activities showcase local lifestyle, historical and cultural attributes.


In addition, TCEB joins hands with active co-operatives in various communities to promote neighbourhood projects as alternative venues for MICE activities to create opportunities for sustainable MICE City.


Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB, said TCEB has adopted key principles to foster cooperative partnership among the public, private, and community sectors to promote the MICE industry through activities that drive the economy and generate revenues to local communities.


According to the 12th National Economic and Social Development Plan (2018-2021), Strategy for Regional, Urban, and Economic Zone Development, the government aims to develop the northern region into a high-value creative economy.


Also, last May, Chiang Mai became the first province in Thailand to announce a detailed provincial master plan for MlCE development.


Chiang Mai has been identified for its high potential in tourism and economic development. The province has a distinct and outstanding identity and varied natural and cultural attractions.


According to a study, conducted by the International Congress and Convention Association (ICCA), Chiang Mai hosted 20 international association meetings in 2016, which earned the city second place among non-capital cities, or second-tier municipalities in ASEAN.


Meanwhile, in 2017, Chiang Mai welcomed 50,881 international MICE travellers generating 4,700.38 million baht in revenue, and 2,210,000 domestic MICE travellers generating 4,914.53 million baht in revenue.    


This year, numerous local MICE activities in Chiang Mai have been upgraded to an international level. This has involved expanding event formats as well as the scope of exhibitors and visitors attending events to promote business opportunities for the province.


Highlighted events held earlier this year included Chiang Mai Bloom 2018, which welcomed 183,569 visitors and Lanna Expo (253,504 visitors). 


Also, TCEB has been active bidding for more international events to take place in Chiang Mai. Successful bids included: The World Robot Olympiad 2018 held last November with 10,000 visitors; Chiang Mai Design Week 2018 due to take placed this December with 400,000 visitors; the Endoscopic and Laparoscopic Surgeons of Asia 2019 expected to attract 1,500 visitors; and the Route Asia 2020 expected to attract 1,200 visitors.

In terms of venue standards, Chiang Mai has 18 MICE venues and 51 meeting rooms certified by the nation-wide Thailand MICE Venue Standard or TMVS.


Key strategies

Under the vision “Chiang Mai The Splendid City of Culture and the Destination for MICE in Asia”, TCEB sets out four key strategies for the northern city.


1) Engaging in public relations and marketing activities that target the Asian MICE market.

2) Upgrading services, improving tourism products and creating opportunities for MICE activities by leveraging cultural capital.

3) Developing human resources to support MICE activities in local areas.

4) Upgrading infrastructures to support MICE activities in Chiang Mai.


Exploring new routes

Within the development plan that outlines key tasks to position MICE as a tool for income distribution, six post-tour programs reflecting Chiang Mai’s local lifestyle have been created.


1) CSR and Ecotourism Route: The route promotes Mae Taeng Cooperative Limited, Doi Pha Hom Pok National Park, and On Tai Village. The latter was named as a model of Creative Industry Village (CIV), incorporating cultural resources and creativity for its products and services. Visitors will get a chance to learn about the village lifestyle and gain hands-on experience in producing local products.


(2) Historical and Cultural Route: The route promotes Baan Tawai - Chiang Mai’s long-established community known for its handicrafts. Visitors are encouraged to join the ordination of the Yang Na tree ceremony in Saraphi district as part of the environmental movement to protect 900 Yang Na trees that line the road between Chiang Mai City and Baan Pak Kong. Visitors will get a chance to learn about the production of traditional style lanterns from artisans at Mueang Sat Luang Community.


3) Team Work Route: The route promotes a series of team building activities, which also enhance brainstorming and knowledge sharing at the Huai Hong Khrai Royal Development Study Centre, Huay Tung Tao Reservoir and Punpon Farm.


(4) Adventure Route: The route showcases soft adventure activities at Chiang Mai’s natural attractions such as Doi Pha Hom Pok National Park.


(5) Thai Cuisine Route: The route showcases local gastronomy at Baan Hua Fai and Baan Dong Bang.


(6) Luxury Activities Route: The route highlights unique and luxurious experiences for MICE travellers.


Partnerships, TCEB recently joined hands with 35 Co-op Communities across the country to promote their neighbourhoods and create alternative venues for MICE activities.


The partnership supports the growth of the local economy and enhances community readiness by leveraging their creativity based on local identity and resources. At present, Co-op Communities in Chiang Mai ready for corporate’s CSR activity are Mae Taeng Cooperative Limited and Doi Saket Agricultural Cooperative Limited.


“By enhancing activities such as educational trips conducted in local communities, the project helps to generate income for locals. A cooperative centre can gather local products such as food, snacks or other processed agricultural products to promote to visitors. Meanwhile, community engagement, from the upstream to downstream, can support the development of Chiang Mai to become complete MICE City.” said Mr. Chiruit.

Back to Home Page

By Motaz Othman, eTN Correspondent, reporting from Vietnam, I’m writing from the most beautiful and incredible place in the world that I have ever seen during my 15-year career as a travel writer in more than 70 countries. I’m wrimore
The demand for new venues in the Philippines for meetings, incentives, conventions, and events have increased every year. The Philippines is a unique destination that delivers both serious business and fun. It is an archipelago ofmore
The latest Global Destination Sustainability (GDS) Index has shown Bangkok came in second on the list of Asian destinations ranked. The rating, which measured by social and environmental sustainability strategies, industry suppliemore
Viet Nam, the Host Country of the 38th ASEAN Tourism Forum (ATF) to be held in Ha Long, is all ready to make a lasting impression on its 1500 delegates. They comprise of ministerial, NTO, official meeting delegates, as well as TRAmore
Best Western Hotels & Resorts announced another successful year in Asia as it introduced innovative new brands and award-winning hospitality to even more guests across the fast-growing region in 2018.more
Radisson Hotel Group™ (formerly Carlson Rezidor Hotel Group, a subsidiary of Carlson Group) and Panorama Group have confirmed plans to conclude their Indonesian joint venture partnership, PT Carlson Panorama Hospitality, and pursumore
1. Spend an exciting winter at Korea’s ski resorts ... Gangwon-do is one of the most popular regions where it snows a lot, thus, many people are visiting resorts in Gangwon-do to enjoy various winter sports. For example, Phoenix Smore
Jannah Group has been merited with the World’s Leading Luxury Halal Hotel & Resort Brand at the World Travel Awards 2018. Dubbed as the ‘Oscars of the Travel Industry’, the star-studded World Travel Awards Grand Final Gala Ceremonmore
Sarawak Tourism Board (STB) will be holding a ‘Visit Sarawak Campaign’ logo launch in will Shenzhen on December 19 at the JW Marriott Shenzhen, China.more
Thailand Convention and Exhibition Bureau (TCEB), a public organisation, continues to drive its MICE City strategy to raise awareness for Chiang Mai’s events. more
Advertise with us.
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East Media
Ramada Dead Sea Resort
Gorgeous Montenegro: the best of the coast
AK International - Pakistan
IMFT 2018 - Thailand - Pictures
خدمات أوربان بيوتي تايلند
Boost Your Networking Potential In ISTANBUL!
Sea Sand Sun Resort & Villas - Pattaya, Thailand
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
ATF Vietnam 2019
EMITT Istanbul
The Westin Grande Sukhumvit, BANGKOK
Maximus BD Tours & Travels DMC Bangladesh

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email