MICE Middle East Websites

Wyndham Hotel Group Unites its Family of Hotel Brands under One Powerful Name

Starting today, 12 Wyndham Hotel Group brands – including iconic names such as Super 8, Days Inn and Ramada – are adding the powerful “by Wyndham” suffix to their names. Unveiled in front of thousands of its franchisees at the company’s Global Conference, the plan to unite its signature lodging brands under the Wyndham banner is one of the largest name changes in the industry’s history.
 
 
Brands adding the “by Wyndham” hallmark are Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor, and Trademark – representing 7,074 properties across the globe.  The move not only unites the Company’s diverse hoteliers under a common mission and name, but is also expected to favorably impact guest trial and brand awareness throughout the Company’s portfolio. 
 
 
“As the leader in midscale and economy lodging, the Wyndham name has become synonymous with making hotel travel possible for all,” said Barry Goldstein, Wyndham’s executive vice president and chief marketing officer. “This new designation for our brands is a celebration of the accomplishments we’ve made in our mission to make travel possible for everyone, revolutionizing Wyndham Rewards and elevating our brands through a laser focus on quality, technology, and sales and marketing.”
 
 
Beginning April 16, the updated brand names and logos will appear across Wyndham’s digital placements from brand websites to mobile sites and third-party listings. Hotel owners in North America may immediately begin placing orders for their new signs today. The updates will progress around the world with an expected completion date of December 2022.
 
 
The “by Wyndham” cross-branding initiative represents a further evolution of the Company and its brand portfolio leading up to its spin-off as a pure-play hotel franchising and hotel management company (Wyndham Hotels & Resorts, Inc.), which is scheduled to occur later this quarter. Wyndham’s Wingate, Microtel, Hawthorn Suites and Tryp brands already incorporate “by Wyndham”, and all twenty of the Company’s hotel brands participate in its award-winning Wyndham Rewards loyalty program, which has more than 55 million members.
 
 
It’s All in a Name
 
 
“In a world with thousands of hotel brands available, guests look to names they trust, like Wyndham, which they know means a quality experience and exceptional service,” said Lisa Checchio, senior vice president, Global Brands. “Putting that powerful name on the front door drives trial and builds tremendous awareness. Think of how many potential guests drive past our signs: 80 percent of the U.S. population is within a 10-mile radius of one of our hotels, and between our scale and our broad geographic reach, our signs generate more than 500 billion roadside impressions in the United States alone.”
 
 
Research shows that nearly 45 percent of consumers “feel better” about an endorsed brand, and almost one-third expect a better quality experience. Wyndham has already seen this effect on several of its existing brands, including Wingate by Wyndham and Microtel Inn & Suites by Wyndham – two brands recognized by the industry for exceptional quality. For Wingate, the addition of “by Wyndham” in 2007 significantly increased brand awareness, and Microtel has experienced a steady increase in RevPAR performance compared to industry benchmarks since the “by Wyndham” addition.
 
 
The shift also reinforces the power of Wyndham Rewards, which continues to drive loyalty to the entire family of brands. Guests will now be able to easily associate each “by Wyndham” brand with the top-ranked program – giving them peace of mind and a reason to return again and again.  
 
 
About Wyndham Hotel Group
 
 
Wyndham Hotel Group, the world’s largest hotel company based on number of hotels, is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). Driving the democratization of travel, Wyndham Hotel Group is elevating the experience of the everyday traveler.  As both a leading hotel brand franchisor and hotel management services provider, the company’s global network consists of more than 8,400 hotels and over 728,200 rooms in 80 countries under the following brands: The Trademark Hotel Collection®, Dolce Hotels and Resorts®, Wyndham  Grand®, Dazzler® Hotels, Esplendor® Boutique Hotels, Wyndham Hotels & Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Ramada Encore®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, AmericInn®, Travelodge® and Knights Inn®. The Wyndham Rewards® program, named a best hotel rewards program for the past three years by U.S. News and World Report, offers more than 55 million enrolled members the opportunity to redeem points at more than 30,000 hotels, condos and homes globally. For more information, visit www.wyndhamhotels.com.

Back to Home Page

The lifestyle destination, Emirates Park Zoo & Resort, has received an award for the ‘Best Family Activity in Abu Dhabi 2018’ from Where to? - TripAdvisor Traveler’s Choice Award, the world’s leading influential travel site.more
There are many ways to show your mother how much we care, but sometimes we forget to thank her. Why not show mom your gratitude this year by investing in her well-being with a luxurious pampering session?more
This is the fourth time Al Mouj Muscat has hosted the annual professional road bicycle racing stage race. Over the past years, Tour of Oman has attracted the world's most prestigious athletes and is a key event in the global spormore
As 2019 International Women’s Day approaches, Abu Dhabi’s finest hotel shares the secret of its success is down to empowering its female associates who have become the best that the hospitality industry has to offer.more
Emirates will be showcasing its flagship Airbus A380 for two days at the first ever Saudi International Airshow. The popular double-decker aircraft will be on display on March 12th and 13th at Al Thumamah Airport in Riyadh, givingmore
The Ritz-Carlton Dubai International Financial Centre celebrated Café Belge’s fifth birthday on the 15th February in true Belgian spirit with a memorable foodie Friday.more
Internet of Things 2019’conference at Armani Dubai attended by local and International industry experts more
Taking place from February 26 until March 2nd 2019, the Dubai International Boat Show partners for a second year with world-renowned beach club and hospitality brand, Nikki Beach to create an exceptional setting for visitors.more
15 collectable aircraft model types launched in different scales and finishesmore
Four Points by Sheraton Sharjah, part of Marriott International, celebrated its official opening with a ribbon cutting ceremony on February 17, 2019, marking the brand’s debut in the Emirate of Sharjah. With over 200 rooms the hotmore
IT&CM China
Advertise with us
Honeymoon Middle East Media
TCEB promotes 25 MICE routes
ICONSIAM The Icon Ot Eternal Prosperity
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
BITM Beijing
CITE Chengdu
Gorgeous Montenegro: the best of the coast
AK International - Pakistan
IMFT 2018 - Thailand - Pictures
خدمات أوربان بيوتي تايلند
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
The Westin Grande Sukhumvit, BANGKOK
Maximus BD Tours & Travels DMC Bangladesh

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email