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TAT promotes nationwide Songkran 2018 celebration in Thailands major and emerging destinations

The Tourism Authority of Thailand (TAT) Amazing Thailand’s ‘Open to the New Shades’ marketing concept is at the heart of its ‘Grand Songkran Celebrations’ in Bangkok and 12 major tourist destinations around the Kingdom.

 

These include festivities in Samut Prakan, Ayutthaya, Suphan Buri, Chon Buri, Sukhothai, Chiang Mai, Lampang, Nakhon Phanom, Nong Khai, Khon Kaen, Phuket, and Songkhla with event dates varying, with some starting as early as 7 April and running until 20 April.

 

In addition, TAT is also supporting the Amazing Songkran 2018 events in five emerging secondary destinations known for unique traditions in celebrating the Thai New Year: Sing Buri, Chanthaburi, Kamphaeng Phet, Kalasin, and Nakhon Si Thammarat. Dates also vary between 11 and 17 April.

 

Mr. Yuthasak Supasorn, TAT Governor, said: “Songkran is one of Thailand’s most important festivals. It is a time when families celebrate with centuries-old traditions, returning to their family homes for three to five days of making merit and water splashing ceremonies, which invokes sins being washed away with scented water.

 

“The main activity is pouring this scented water on sacred Buddha images of local temples in a ritual called Song Nam Phra. Lustral water used to clean Buddhist statues has been regarded as a form of spiritual cleansing since ancient times. It is collected and then gently dripped over the hands of senior family members for luck in a ritual called Rot Nam Dam Hua.”

 

At the five emerging secondary destinations, locals and visitors can ‘Open to the New Shades’ and celebrate the Amazing Songkran 2018 Festival with nostalgic time-honoured rituals.

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