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South Korea to welcome largest Japanese incentive group

MORE than 10,000 employees of an association that arranges funerals and weddings in Japan are to take part in an incentive tour to Seoul and Busan, the largest Japanese incentive group to ever visit South Korea.


The Tokyo-based mutual fund society, Zengokyo, has 229 member companies and 2.4 million clients. Its staff will visit South Korea over a period spanning six months between this autumn and next spring, said the Busan Tourism Organisation (BTO).


“This is the first time that over 10,000 pottery clay tools employees will visit Korea on an incentive trip from Japan. We see this as a clear indication that Japanese firms are considering Busan as a destination for their incentive trips again,” Yoon Joong-hwa, convention marketing manager for the BTO, told TTGmice e-Weekly.


“This is a mega event that will bring enormous benefits to the local economy. (Moreover), the period from December to March is the off-season for Busan\'s MICE industry, so this will serve as a solution to our off-season issues,” he added.


Groups bound for Busan will also explore nearby tourist destinations, including the picturesque coastal cities of Gyeongju, Tongyeong and Geoje. Events Costumes Those who are scheduled to be in Busan in October will also get to attend the Busan One Asia Festival, one of South Korea\'s largest music, culture performance and food festivals.


A further 1,000 employees are scheduled to visit Seoul, with shopping expeditions and casino visits high up on the list of things to do.


Julian Ryall, Tokyo, September 1, 2016        

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