MICE Middle East Websites

A star-studded show kicked off Lakm� Fashion Week in Mumbai last night (August 24) with Etihad Airways

A star-studded show kicked off Lakmé Fashion Week in Mumbai last night (August 24) with Etihad Airways presenting the celebrated Indian designer Manish Malhotra at the unveiling of his winter festive collection.


Famed for his lavish Bollywood costume designs, Malhotra’s stunning show featuring 75 models was attended by more than 400 guests who experienced an innovative adaptation of a traditional opening, ‘Etihad Airways Presents Manish Malhotra’, a showcase shot completely in virtual reality (VR) – a first for an Indian designer. Etihad Airways’ signature boarding music featured in the finale of the show held in the courtyard of the ITC Grand Central hotel.


It comes just months after Etihad Airways used the pioneering VR technology to give viewers unprecedented access to the airline’s award-winning Airbus A380 by immersing them in the aircraft cabins in a virtual reality film ‘Reimagine’ featuring Hollywood actress Nicole Kidman.


Bollywood movie stars Shraddha Kapoor and Sushant Singh Rajput walked the ramp at last night’s show wearing stunning outfits designed by Malhotra. Guests included actresses Shilpa Shetty, Dia Mirza and Sushmita Sen from India’s film capital, together with corporate executives and fashion media.


The collaboration with the celebrity designer is the latest initiative by Abu Dhabi-based Etihad Airways following its recently-announced sponsorship programme to become the fashion industry’s preferred airline. Earlier this year, Etihad Airways struck a comprehensive global agreement with WME | IMG as a long-term partner led light bulbs for home of the fashion industry, connecting the airline with the fashion capitals of the world.


Mumbai is the latest stop in Etihad Airways’ global fashion sponsorship, supporting 17 fashion week events worldwide every year. It follows on from the airline’s recent participation at the Mercedes-Benz Fashion Week Berlin and Mercedes-Benz Fashion Week Australia. Shows in London, Milan and New York follow next month.


Etihad Airways’ positioning as a premium lifestyle airline is reflected by its innovative and stylish designs in product and service offering onboard its luxurious aircraft. The carrier’s award-winning Airbus A380s, currently serving Mumbai, London, Melbourne and New York from its Abu Dhabi hub, features The Residence, an iconic three-room suite in the air – a perfect fit for high flyers from the fashion industry.


Speaking on the opening day of Lakmé Fashion Week, Neerja Bhatia, Etihad Airways Vice President Indian subcontinent, said: “Lakmé Fashion Week is very exciting for us in India, as it has marked another step in Etihad Airways efforts to enhance its positioning as the global airline for the fashion industry and further elevate Mumbai on the international fashion calendar. Working with Manish Malhotra has also been a fantastic experience showcasing the best of his latest collection proudly presented by Etihad Airways.”


The influence of fashion spans a huge audience, from mass fashion consumers to the global fashion elite of designers, models, photographers and editors – all of whom Etihad Airways aims to convert into loyal customers.


Manish Malhotra said: \"Lakmé Fashion Week is very Remote Control Drones special to me, as both my label and my association with the event turn 11 years old this year. Such an incredible milestone deserves to be celebrated in a truly unique manner, both with a fantastic partnership with Etihad Airways – and a first for the industry with a fashion show shot in virtual reality – two things I am very proud of.”


Malhotra’s new collection, which spotlights Indian craftsmanship combined with modern silhouettes, highlighted the designer’s signature embroidery work featuring textured colours.

Back to Home Page

The combination of consistent water temperature, weather and sea swells throughout the year makes surfers from all over the world consider Bali as the holy spot of surfing.more
On World Children's Day 2018, Banyan Tree Seychelles organized a half day activity for a group of students from Takamaka School. Children aged between 9 and 10 years old were treated to lunch and a small tour of the Conservationmore
Thailand's world famous cuisine continues to garner culinary kudos with the latest accolades coming from CNN International with two Thai desserts making its top 50 list.more
Dusit Thani Bangkok maintains its status as official pageant residence, while Dusit hotels in Pattaya and Krabi host contestants as part of special excursions. more
Since its opening in July 2018, around 100 UAE companies have registered with Astana International Financial Center. The latest reports from Kazakhstan capital says that the number will touch to 250 companies by 2019 and 500 by thmore
Best Western Hotels & Resorts has launched a brand new website that provides essential information to hotel developers and owners in Asia.more
The Tourism Authority of Thailand (TAT) is to again organise a special seminar and one-day tour to promote Thailand as Muslim Friendly Destination on 15-16 December during the annual Thailand Halal Assembly 2018 to be held at the more
In the spirit of giving this Christmas, InterContinental Jordan catered lunch to charity organizations, in an effort to spread the holiday cheer amongst the children. more
Radisson Hotel Group™ today announce the opening of Radisson Suzhou, a stylish and contemporary new hotel that will elevate the quality of upscale accommodation in Suzhou, the historic city in eastern China's Jiangsu province.more
Well-known as the host of most prestigious international events such as Bali & Beyond Travel Fair (BBTF)more
Advertise with us.
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East Media
Gorgeous Montenegro: the best of the coast
AK International - Pakistan
IMFT 2018 - Thailand - Pictures
خدمات أوربان بيوتي تايلند
Boost Your Networking Potential In ISTANBUL!
Sea Sand Sun Resort & Villas - Pattaya, Thailand
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
ATF Vietnam 2019
EMITT Istanbul
The Westin Grande Sukhumvit, BANGKOK
Chez Razzak Tours - Bangladesh
Maximus BD Tours & Travels DMC Bangladesh

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email