MICE Middle East Websites

MCEC continues to deliver for Victoria’s economy

For the fourth consecutive year, Melbourne Convention and Exhibition Centre’s (MCEC) end of financial year figures have exceeded all previous year-end results, recording total operating revenue of $77 million and contributing close to $1 billion of economic impact to the Victorian economy. 

This is the second year that MCEC has engaged leading consultancy firm Ernst & Young to conduct this important economic research. Results take into account 980 events staged at MCEC in 2015/16, including 86 national and international conventions and 78 exhibitions that drew more than 849,677 business event visitors through the venue’s doors – an increase of 17.4 per cent on financial year 2014/15. 

Melbourne Convention and Exhibition Trust Chairman, Bob Annells said these encouraging financial results, along with the commencement of the venue’s much-anticipated expansion, highlight a bright and thriving future for MCEC.

“We are committed to continually providing a strong return on the investment made by the Victorian State Government while remaining Australia’s venue of choice for business events,” Mr Annells said. 

“The people of Victoria should be very proud of MCEC, the financial contribution its existence makes to the Victorian economy and the wonderful community asset it continues to be.” 

A considered move away from an operations-driven to a customer-centric business model, including the successful introduction of a new organisational design in October 2015, contributed to MCEC’s 2015/16 optimistic result. 

MCEC Chief Executive, Peter King acknowledged a prosperous 2015/16, noting that the venue’s business activities continue to challenge the team to find ways to lead the world as competition becomes increasingly well-resourced and more aggressive.

“Operating a venue such as MCEC is about much more than simply hosting events. We need to provide tailored, personalised solutions for our customers that exceed expectations and deliver truly unique and memorable experiences,” Mr King said. 

“The professionalism, maturity and capability that we have within MCEC to innovate, adapt and create opportunities for our customers underpins this extraordinary result.”

“The fact that we continue to exceed our targets whilst investing more heavily in employee training, safety, security and reducing our environmental footprint is a credit to our entire MCEC team,” Mr King added. 

Minister for Tourism and Major Events, The Hon. John Eren MP said that the visitor economy is one of Victoria’s greatest strengths, creating jobs and driving economic growth. 
“The experience Victoria offers its visitors is the reason we’ve continued to thrive, and business events are one of our strong suits,” Minister Eren said. 

“We want MCEC to remain a leading venue for business events and conferences in Australia. That's why we've embarked on a major expansion of the venue, which is well under way.” 

"Melbourne Convention and Exhibition Centre should be congratulated on these impressive results."

A key driver of MCEC’s future growth will be the completion of the venue’s expansion in early 2018. Building works commenced in June 2016 that will increase MCEC’s total size to more than 70,000 square metres, meaning more space for new celebrations, entertainment and exhibitions as well as for the growth of existing events. 

“Our expansion is about doing more of what we do best – bringing a level of class, sophistication and personalisation to events,” Mr King said.

“We are building to increase our flexibility and to offer even more multi-purpose spaces in which events will be delivered to the same professional MCEC standards that the industry and community currently enjoys.”

MCEC’s expansion will deliver an 80 per cent increase in revenue by 2022 along with other significant legacies such as enhanced education opportunities and increased investment in research. It will also provide room for the venue to grow existing community partnerships with organisations such as the Royal Children’s Hospital Good Friday Appeal and the Starlight Foundation. 

“Our pipeline of future bookings and business outlook remains very strong, so it really is an exciting time to be involved with MCEC,” Mr King added.  

Back to Home Page

As the first convention centre in the world to be awarded a 6-Star Green Star environmental rating, sustainability remains at the core of Melbourne Convention and Exhibition Centre’s (MCEC) business priorities.more
When it comes to wildlife, New Zealand is unique with its abundant, diverse and unlikely locals. more
New Zealand has been declared the best in the world in the UK Telegraph’s travel awards for the fifth year running. more
The waters of New Zealand’s beautiful forest pools are perfect for relieving the stresses of modern life. more
Melbourne Convention and Exhibition Centre’s (MCEC) Chief Executive, Peter King was appointed to the International Association of Convention Centre’s (AIPC) Board of Directors during their 2017 General Assembly held in Sydney, Ausmore
Sixteen influential Club Melbourne Ambassadors were awarded last night for securing 12 major international conferences for Melbourne in 2016 – worth an estimated $62.5 million to the State of Victoria. more
While construction on the expansion of Melbourne’s most iconic events venue continues to progress, Melbourne Convention and Exhibition Centre (MCEC) is also set to host another record year of events in 2017. more
Chimu Adventures has launched new Antarctica tours for 2017. By Katie Milton...Australian owned tour company Chimu Adventures has launched a new collection of Antarctica itineraries that will see guests journey though the region’smore
By Katie Milton .. W Hotels brings a design-centric hotel to Collins Street. Luxury hotel brand W Hotels Worldwide continues their Australian expansion with the announcement of the opening of W Melbourne. Slated to open its doors more
There’s the picture-postcard beauty, but New Zealand is so much more than the sum of its varied landscapes more
Advertise with us
Welcome to Movenpick Hotels & Resorts in Jordan where you can enjoy comfort, sophistication and value.
......Royal Cliff Hotels Group...... Pattaya - Thailand...
.......Gili Lankanfushi, Maldives....... Seller at The Honeymoon Workshop and Dinner, Dubai 21st April 2018.
Honeymooners from Middle East - Facebook page
Daily Tour Travel - Lebanon.
.....Spiceland Holidays - India...... Seller at The Honeymoon Workshop and Dinner, Dubai 21st April 2018.
Caldana Tour Operator - Italy & Europe.....Seller at The Honeymoon Workshop and Dinner, Dubai 21st April 2018.
Bali & Beyond Travel Fair - BBTF2018.
IT&CM Asia 2018
Chengdu International Tourism Expo 2018
CEMS Beijing Interntional Travel Mart 2018
Movenpick Hotel Sukhumvit 15 Bangkok
International Media Fam Trip (IMFT2017) Thailand.
Maximus BD Tours & Travels - Bangladesh.
My account at TripAdvisor
Tal Al Rumman Farm , Jerash - Jordan

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email