WHAT: Meeting Professionals International (MPI) recently published a new Strategic Meetings Management (SMM) guidebook containing tools designed to help meeting professionals measure the value of meetings. The “Measuring Meeting Value Guidebook” will help gauge measurements that can then be translated into return on investment (ROI) for the following three components of meetings: learning, networking and loyalty.
In addition, MPI has published a supporting infographic as well as a checklist outlining how to measure value while planning meetings, during meetings and after meetings. All of the new SMM materials were developed in partnership with Lanyon, a global leader in meetings, events and travel software.
To download these complimentary resources, visit MPI’s website at www.mpiweb.org/SMM/smmresearch.
ABOUT MPI: Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and its Plan Your Meetings audience. It has more than 90 chapters and clubs in 24 countries. For additional information or to join, visit www.mpiweb.org.
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