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Sarawak to Celebrate 10 Years of Business Events - Adenan

Sarawak will celebrate 10 spectacular years of Business Events in August 2016, announced Chief Minister Datuk Patinggi Tan Sri Adenan Satem following a meeting with the Sarawak Convention Bureau (SCB) recently.
“For the past decade, Business Events (meetings, incentives, corporate events, conventions and exhibitions) have brought immense and spectacular value to the state in both fiscal and social development,” he said.  
“They have opened doors to international collaboration for Sarawak to connect to the world, and provided countless opportunities for business networks in all industries and professions. 10 years flies by in a heartbeat, you know,” he continued.
The meeting was also attended by YB Datuk Amar Abang Haji Abdul Rahman Zohari Bin Tun Abang Haji Openg, Deputy Chief Minister and Minister of Tourism, Arts and Culture, along with the Chairman of SCB, Dato’ Sri Dr. Leo Michael Toyad. 
Also present was the management of SCB – Mr. Mike Cannon (Managing Director), Ms. Amelia Roziman (General Manager of Marketing & Sales) and Ms. Kimberly Demi (Executive Assistant to Chairman & Managing Director).
SCB was initially established in 2006 by the state government to provide professional advisory services to meeting planners and propel Sarawak as an internationally recognized Business Events destination.
The effort paid off when Kuching won the right to host the 55th International Congress and Convention Association (ICCA) Congress in 2016.
Dato Sri’ Michael Toyad explained the significance of the ICCA Congress. “It is the world's most important gathering of meeting professionals; the ‘Olympics’ of the Business Events profession.”
“2016 will be a momentous year for Business Events in Sarawak. Not only are we commemorating all partners and agencies who have contributed to this sector for the past 10 years, this ICCA Congress in November will mark the genesis of a new dawn of Business Events in the State,” elaborated the Chairman of SCB.
Datuk Amar Abang Johari echoed the Chief Minister that the yield of Business Events extend beyond tourism visitation and spend on which he elaborated, “Through Business Events, Sarawak has attracted industry world leaders, decision makers, and potential investors that would not otherwise have visited the state.”
“The wealth of knowledge gained from this international exposure has been converted into skillsets that transformed the state’s education, research, export trade, and foreign exchange landscape,” he said. 
“People used to wonder, who would want to host a conference in a location such as Sarawak, Borneo? We have emerged from a mere tropical island to one of the leading second tier destinations in the Asia Pacific region. The right question to ask today would be – who would not want to host a conference in a location such as Sarawak, Borneo?” concluded the Minister of Tourism, Arts and Culture.  
Commemoration of the 10 Years of Business Events in Sarawak will be taking place from 5th to 7th August concurrently with the 8th Anak Sarawak Award - Trailblazing the Business Events Revolution. 
For more information on the event, please contact Jemima Joseph via email at jemima@sarawakcb.com

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