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Reported Procurement Values Of More Than USD500,000 Per Buyer Resulting From Contacts Made At IT&CMA 2015

A survey conducted six months after the show confirmed IT&CMA's effectiveness as the premium marketplace for MICE sourcing. One of the event's satisfied buyers, Jof Calstas of International Christian Organisation of the Media, reported more than USD500,000 procurement value generated from partnerships established at the 2015 edition of the show with NTOs, Convention & Visitor Bureaus, and hotels, for seminars, conferences, and study tours involving over 2,000 professionals.

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