MICE Middle East Websites

Sabre and Jordan Ministry of Tourism highlight technology’s role in transforming the travel industry

Embracing technology is key to transforming the travel industry and supporting the growth of Jordan’s economy. This was the topic discussed in depth last week at a media panel hosted by global travel technology company, Sabre Corporation (NASDAQ: SABR).  The event, held under the patronage of H.E. Nayef Al Fayez, Minister of Tourism and Antiques, was attended by travel and tourism industry leaders and media.


H.E. Nayef al Fayez opened the event with his strategy to position Jordan as a global tourism destination and major contributor to Jordan’s economy.  He was joined by panellists from the public and private sector who discussed the role of technology in supporting his strategy, and in meeting the high expectations of today’s travellers. 


Daniel Naoumovitch, CEO Sabre Travel Network Middle East (STNME) said the global travel industry is rapidly evolving and that new technologies such as mobile, data and new retailing and personalization strategies could help the Jordan travel industry be a global leader and increase its gross domestic product (GDP) contribution.


“Technology is a great enabler,” said Naoumovitch. “Continued technology investments will ensure the sustained growth and profitability of our thriving and exciting industry, which will benefit the whole country. For travel businesses to succeed in this highly competitive evolving environment, it is vital to integrate new technologies into their roadmap and growth plans. This applies to all players in the travel industry.”


Ahmed Samir, Commercial Director for Levant, Egypt and Iraq, STNME, spoke about travellers’ changing behaviours and how online and mobile technology can often be a key differentiator for travellers when choosing a travel provider.


“Jordan attracts millions of travellers from all over the world and they are increasingly ‘always on’, expecting everything to be delivered online, on their smartphones, and even on wearable devices,” said Samir. “Travel companies need to understand these habits and invest in online and mobile technologies to provide a more connected and personalized travel experience. This is key to driving loyalty, revenue and the sustained success of our local industry,” he added.


Other industry leaders that spoke included Michael Nazzal, CEO of The Federation of Tourism Association and Dr. Abdulrazzaq Arabiyat, Managing Director, Jordan Tourism Board. 

Back to Home Page

Emirates Park Zoo & Resort has announced the launch of Qasr Al Turath, their newest restaurant that is set to provide an unparalleled gastronomic experience with true Arabian hospitality.more
Ghaya Grand Hotel Spa and Wellness Club offers one year of gym membership with an array of spa therapy and massage promotionsmore
World Spa Awards – the global initiative to recognize and reward excellence in the spa and wellness sector – has revealed that its Gala Ceremony 2019 will be hosted at Armani Hotel Dubai on 21st October 2019. more
Regional airlines add 58 new routes across the GCC in 2018 .. Almost 50% of new UAE routes introduced in 2018 are to destinations in Europe; with Russia claiming the second largest share of new flightsmore
The International Air Transport Association (IATA) called on the government of Jordan to continue to focus on aviation as a strategic enabler of the country’s economic growth and development. Aviation already supports close to $2.more
Emirates has announced a number of appointments to its commercial operations team across the Middle East, GCC and Africa, further demonstrating the airline’s commitment to strengthening its long-term commercial strategy and offer more
My Emirates Pass is back, offering visitors exclusive membership discounts to more than 500 locations across the UAEmore
Runners from around the country will be descending upon the sands of Ras Al Khaimah on 9 February 2019 to test themselves in the Ras Al Khaimah Half Marathon. Participants, supporters or viewers wanting to soak in the action can tmore
The skies lit up with spectacular fireworks, as Atlantis, The Palm put up an impressive show on new year’s eve. More than 10,000 visitors in the UAE were offered an evening of unforgettable sights, incredible sounds and exquisite more
Celebrate the advent of 2019 in the lap of luxury and relaxation at Rixos Bab Al Bahr’s world class Anjana Spa. With soothing spa treatments and a special New Year’s discount on the programme, NYE at Rixos Bab Al Bahr is poised tomore
Advertise with us.
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East Media
Ramada Dead Sea Resort
Gorgeous Montenegro: the best of the coast
AK International - Pakistan
IMFT 2018 - Thailand - Pictures
خدمات أوربان بيوتي تايلند
Boost Your Networking Potential In ISTANBUL!
Sea Sand Sun Resort & Villas - Pattaya, Thailand
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
ATF Vietnam 2019
EMITT Istanbul
The Westin Grande Sukhumvit, BANGKOK
Maximus BD Tours & Travels DMC Bangladesh

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email