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Seoul Reaches Out to Europe

Seoul is having a busy month in Europe this November, giving international event organizers more opportunities to discover the strengths of the city’s meetings industry. The first was a Seoul dinner event in Brussels that coincided with this year’s UIA Associations Round Table Europe, followed by Seoul’s participation at ibtm world 2015 in Barcelona.

 
 
Seoul on the Road in Brussels


Held twice a year in Europe and Asia, UIA Associations Round Table gatherings provide international associations with opportunities to network as well as share experiences and knowledge on related issues.
 
 
ibtm world 2015, Barcelona


This month, Seoul returned to ibtm world, one of the world’s biggest business events trade shows. Since Seoul’s first attendance in 2008, it has garnered increased interest within the European market. Running from November 17-19, this year’s event is expected to draw 3,925 buyers from 27 countries as well as 2,938 exhibitors, giving Seoul, as an active sponsor of ibtm world 2015, an opportunity to show Europe its strengths as a MICE destination.
 
 
The city’s promotional activities at the show include distributing Seoul-sponsored bags to attendees at the ibtm registration desk. Its slogan, “Seoul: Your Complete Convention City,” will also be displayed on tower banners and floor tiles. Through sponsorship on the event’s website, the public can explore the city’s services and support for international meetings via the Seoul Convention Bureau (SCB) official website at www.miceseoul.com.

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