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Taiwan in IMEX America with Optimal Outcome beyond Expectation

To promote Taiwan as an ideal Asian destination for incentive travel and meetings, Taiwan Tourism Bureau successively participated for the first time in IMEX America, the America’s worldwide exhibition for incentive travel, meetings and events held in Las Vegas Oct.13-15, 2015 with results beyond expectation.


In addition to IMEX America, Taiwan Tourism Bureau also organized strong MICE team to participate in the meetings and incentives exhibitions in Australia, Thailand, and Germany. This year, The Bureau took initiative step in the 5th IMEX America in Las Vegas, USA, which closed on 15 October with success. According to IMEX Group Chairman Ray Bloom, the show had achieved new records. A total of 10,900 visitors attended the show and there were 3,100 exhibitors from 150 countries to meet with 3,000 host buyers from 54 counties, with increased number of business appointments than last year. Meanwhile, the IMEX Group staged a variety of educational forums and networking events during the show which received great applause from attendees.


Taiwan pavilion in IMEX America was decorated with sky lanterns and unique images to present the natural and cultural beauties of Taiwan. Exhibitors represent the major Taiwanese MICE operators to include Regent Taipei, Eva Air, GIS Group, Willy PCO and MEET TAWAIN Project, together with support from Taiwan Tourism Bureau Office in San Francisco, represented by Director Ms. Sylvia Yu.


During the three-day show, Taiwan resulted in 4 group presentations and over 60 individual business appointments. Compared with similar shows in other areas, 70% of buyers at IMEX America were from the US with a majority number of association buyers for events in larger scale, showing very high interest in Taiwan as a new and ideal destination for incentive travel and conferences, sizing up to more than 500 attendees. The result was beyond the expectation of exhibitors who showed high optimism in businesses from the US and nearby countries including Canada and Latin America for the next two to five years.


For 2015, in cooperation with Taiwan Convention & Exhibition Association, Taiwan Tourism Bureau had achieved fruitful results in promoting Taiwan in the global incentives and meetings market. This promotional campaign will keep on going next year and the Bureau is expecting more suppliers to join the team building in expanding Taiwan’s worldwide overall MICE businesses.

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