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The Meeting & Incentive (M&I) Forum is set to return to Dubai in 2016 to showcase the emirate as a premier business events destinations.

Following a successful Spring 2015 edition, the Meeting & Incentive (M&I) Forum is set to return to Dubai in 2016 to showcase the emirate as a premier business events destinations. Scheduled to take place on April 4 - 9, 2016 at the JW Marriott Marquis Hotel, the six-day event is being hosted by Dubai Business Events (DBE) – the Official Convention Bureau, a division of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), in partnership with JW Marriott Marquis Hotel, Emirates Airlines, Arabian Adventures and a number of other venues.  


Over the course of the event, hosted meeting planners from around the world will conduct over 4,500 meetings with Dubai-based and European business event suppliers. The Forum is a platform for some of the world’s leading business event executives to get an update on Dubai’s constantly evolving infrastructure and experience the city’s suitability for international meetings and conferences.


“Business events play a pivotal role in Dubai achieving the ambition of attracting 20 million visitors annually by 2020. Dubai is a robust business destination with world-class infrastructure, diverse capabilities and easy accessibility. By hosting the M&I Forum for the second year running, we are reiterating our commitment to establishing Dubai as a business hub to the world’s leading business events executives” stated Steen Jakobsen, Director of Dubai Business Events.


M&I Forums are industry-leading trade events that feature intensive business networking held at the world’s leading meetings destinations. The forum focuses completely on the business events industry with buyers from traditional and emerging markets converging in destinations across Europe, the Middle East and the US. With face-to-face meetings between hosted buyers and suppliers scheduled ahead of the meeting, the forum offers a strong platform to network, build relationships and explore synergies. The 2016 editions will place Dubai in the spotlight along with Scottsdale, AZ (USA), Madrid (Spain), Amsterdam (Netherlands), Prague (Czech Republic) and Izmir (Turkey).


Commenting on the return of the M&I Forum to Dubai, Richard Barnes, Managing Director of M&I Forums said: “Our return to Dubai signals the rise of Dubai as a global hub for business events. During our maiden outing to the city earlier this year, the buyers were impressed by the standard of its facilities and its ambition to develop it further. There is a growing appetite amongst buyers to forge strong networks in this market and its current pace of investment in the sector is only accelerating Dubai’s development as one of the premier business event destinations in the world.”


Delegates at M&I Forum Europe Spring will get access to Dubai’s world-class transportation, hotels and meetings facilities. With a number of hotels under construction and several mega-entertainment sites in the making, including Dubai Parks & Resorts and Dubai Opera, the Forum will showcase Dubai’s potential as the efficient host of international meetings and conferences. With three international terminals dedicated to linking Dubai to over 260 destinations around the globe, the city’s accessibility to traditional and emerging source markets is also a pivotal factor in attracting international businesses and business travellers to the city.


Also on the agenda will be a number of dinners and receptions at some of Dubai’s many unique venues, including evening functions in the desert.


For more information on M&I Forum Europe Spring 2016, or to take part in the event, please visit the M&I Forums website www.mi-forums.com

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