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ibtm africa will take place at the Cape Town International Conference Centre from 4-6 April 2016

The organisers of the Reed Travel Exhibitions’ ibtm events portfolio have confirmed that the 2016 edition of ibtm africa organized by Thebe Reed Exhibitions (www.ibtmafrica.com) will take place at the Cape Town International Conference Centre from 4-6 April 2016.

This highly targeted event offers an exclusive opportunity for African exhibitors to connect and engage with top level international decision makers during three days of face-to-face business meetings and networking.

Chardonnay Marchesi, General Manager for Africa Travel Week, commented: “According to a recent Euromonitor International report, South Africa remains a global travel and tourism destination; the number of arrivals increased by 6% in 2013, rising to 9.7 million and business arrivals continue to drive overall growth in arrivals in South Africa.

“These findings reinforce South Africa’s position as a global MICE destination and with an exclusive platform for high value pre-scheduled face-to-face meetings between top level buyers and suppliers for three days of business, networking and education, ibtm africa has now established itself as a key event in the meetings industry calendar in Africa. The response from our exhibitors and Hosted Buyers who attended this year’s show has been very positive, here’s just a snippet of what they had to say:

Mark Styles, Bayclayton Canada who attended the 2015 show as a Hosted Buyer commented: “The quality of exhibitors is excellent, from hoteliers to Safari lodges to DMC’s – they are all giving a great variety for my clients.”

Toni Obeniyi, Director Delion Global added further: “Very well orgainsed event particularly the appointment system, a good mix of Exhibitors covering a wide range of facilities.”

Tracey Pretorius, Sun International South Africa, who exhibited at ibtm africa 2015, commented: “We found that the show has been very successful for us in that we have been able to meet really good incentive buyers and new buyers.”   

ibtm africa will be held over 3 days, with exclusive one-to-one pre-scheduled business appointments, 10 exclusive networking opportunities and the ibtm africa Forum which will open the show. As one of next year’s key new initiatives, ibtm africa will be inviting Corporate Hosted Buyers to participate in an exclusive Speed Networking session, which will take place on Wednesday 6 April.

Together with the two other co-located shows - ILTM Africa and World Travel Market - more than 30 industry related debates, forums, conferences, seminars and lectures will be delivered during Africa Travel Week, which will also create further opportunities for participants across all events to build communities and business relationships across the sector and across borders.

To find out more about ibtm africa, please visit www.ibtmafrica.com

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