Like many new markets, the Middle East and North Africa has its own characteristics, requirements and dynamics when it comes to meetings, conferences and business events. This is a young market, with a transient and moving population, where there is high demand for education and learning products. The online learning environment is a big seller and important for business.
Countries in this region have traditionally relied on oil for a large portion of their income, but with prices in that sector on a long-term low, several are now re-focussing their economies on business; increasing tourism is also a significant target. Strategies such as Dubai’s Tourism Vision 2020, Egypt’s Refreshed Tourism Strategy 2013-2020, Morocco’s Vision 2020, The Abu Dhabi Economic Vision 2030 and Saudi Vision 2030 are examples of national strategies aimed at developing the country’s economy across a wide range of industries including technology, healthcare, tourism, education and finance. Jordan and Oman are pursuing similar goals - business tourism is on the rise across the Middle East. It’s an exciting time and the MICE industry is rapidly becoming a leading priority for governments in the entire MENA region.
Whether it is in the form of flying business, or first class, Gulf Countries outbound travellers are thought of as big spenders. So much so, that GCC outbound travellers are forecasted to spend a mammoth USD 94 billion by 2020, up from the USD 64 billion spent in 2015 according to Statista. Further, this figure is expected to reach USD 140 billion and USD 216 billion by 2025 and 2030 respectively according to same sources.
This has made the Middle East countries one of the most lucrative outbound tourist markets in today’s fast growing international tourism industry.
MICE Middle East is the biggest online media in the Middle East for the tourism, m.i.c.e, business, exhibitions, luxury and aviation industries, aims to promote Meetings, Incentives, Convention and Events between Middle East with the whole worlde, as well promote countries as a competent and credible MICE destination, Outstanding Convection Hotels & Convection Centers, Travel and event management agencies.
MICE Middle East Established on 2011, appears on top of first pages for Google and other search engines when you writing MICE in/out/to middle East, In Middle East or MICE from or MICE to Middle East, visited by over 45000 monthly from different parts of the world, with over 15 years experience in the field, Where our editorial and marketing teams are able to provide excellent support and advice to ensure that you get the most out of your promotional campaig.
MICE Middle East MICE is the official global media support for several key exhibitions, conferences, summits, and forums within the industry, report directly from the events, interviews and writing about Incentive travel, meetings in general, following and publishing the latest travel news as it breaks .
To see who we are currently supporting, visit our ‘Media Support‘ page.
MICE Middle East provides you with the chance to capitalize on these business opportunities by promoting your interests in the Middle East countries.
Unlike many travel industry newsletters and websites, our audience is truly global, reaching readers from Asia-Pacific and Australasia to Europe and South America according to BTN Google Analytics Statistics.
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